In short, "Gamergate" doesn't "do" anything, because it has no physical manifestation. Not only does it fail to be a noun, it fails also to be an adjective. #G

In short, "Gamergate" doesn't "do" anything, because it has no physical manifestation. Not only does it fail to be a noun, it fails also to be an adjective. #GamerGate is actually just a hashtag, the context for the hashtag was(and for the most part continues to be) that some (gaming-related) rags, for example Kotaku, are deeply unethical and don't seem to care until it hurts their bottom line. This is why for example, in response to the support drummed up in association with the #GamerGate hashtag, the Society of Professional Journalists is actually hosting an debate series on it (the event is called AirPlay, and will happen mid-August). Because some of the people involved in the breaches of ethics surrounding media sites like Gawker-run Kotaku were "feminists", and as a result of the association of feminism as an ideology with women as a people: some people can't help but see #GamerGate as an affront to women because "feminists" are involved in the controversy, and on the other side. Worse still, the typical #GamerGate poster is so consistently well-behaved that opposing commentators have relied on false-flag campaigns, one famously by a Gawker Media employee. All the while, there's that tingling sensation of your brain realizing that it really is just a hashtag, and not an ideology.