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The problem I have with targeted advertising isn't so much that it's advertising, but that when I look up information about plumbing on the internet and then vi
by jschwartzi 11y ago
The problem I have with targeted advertising isn't so much that it's advertising, but that when I look up information about plumbing on the internet and then visit a news website I get ads about toilets. That's really creepy to know that I'm being followed that closely.
- dmarti 11y ago(author of the original article) That creeped out feeling is your brain letting you know about an information asymmetry -- someone knows more about you than you know about them. When you feel creeped out in a market setting, it's a warning that you're likely to get a bad deal. Response to some earlier comments on the article: http://zgp.org/~dmarti/business/arguments-for-targeted-advertising/ http://zgp.org/~dmarti/business/arguments-for-targeted-adver...