Ads inside an operating system (startmenu) and in applications that are included by default (Solitaire). I never saw that, not in Android, not in iOS, not in OS

Ads inside an operating system (startmenu) and in applications that are included by default (Solitaire). I never saw that, not in Android, not in iOS, not in OSX. All telemetry, key and audio capturing and auto-cloud-upload, peer-to-peer-updates, forced updates, ...these new "features"/annoyances aren't well received. What's going on at Microsoft campus? On iOS one can simply deactivate Siri and iCloud, that's it, two settings. On Android it's almost as simple (remove GoogleNow widget, use Samsung/HTC/Sony/etc. non cloud-only apps). Windows 10 requires 25 settings to be changed, and two can only be changed in the Enterprise edition, and to decide yourself which updates should be installed the very expensive Enterprise Long Term Servicing Branch edition is required. What's wrong with Microsoft? Who would trust such an operating system? Nadella seems to be the worst CEO of Microsoft to date; he receive advance praise unjustified for earlier work that still Ballmer decided. Microsoft should fix that.