The real story here is that Handy outcompeted Homejoy and disrupted their business. Both companies define ladders for professionals to climb by claiming and se

The real story here is that Handy outcompeted Homejoy and disrupted their business. Both companies define ladders for professionals to climb by claiming and servicing more bookings and receiving high ratings. Pay for pros at the top of the Homejoy ladder was the same as starting pay at the bottom of the Handy ladder. Pros quickly started to favor Handy starting with the top performers. This is an effective demonstration of the utility of a rather small change to the balance toward quality as discussed in the article.