Seems to me that ad blocking, if it becomes widely adopted could push advertisers and publishers to work together to place ads in a more dedicated way with indi

Seems to me that ad blocking, if it becomes widely adopted could push advertisers and publishers to work together to place ads in a more dedicated way with individual publishers, skipping the ad server networks altogether. This would put user data back, and the control over ads back into the hands of the publishers and advertisers. Maybe not efficient at first, but closer to the original model that the writer describes for print ads.