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Who is Yahoo trying to target with all of these acquisitions? The only person I know who interfaces with the yahoo brand is my mom, because she doesn't know how

• ChuckMcM 11y ago
  Lots of opinions, but I'd start by inverting your question. Clearly Yahoo! gets a lot of traffic, and there are literally billions of people on the net, and unless you are an extreme extrovert the number of people you "know" is probably less than a couple hundred. Conversely if everyone you knew thought Yahoo! was the stupidest thing on the planet, statistically that would be representative of less than .1% of the available population. Which is why, starting from that position in terms of understanding something, will often lead you astray. Wikipedia, citing Alexa's numbers, put Yahoo! at the #5 most popular web sites. Way higher than places like Reddit or Stack Overflow (sites which correlate strongly with hn readership). So that tells us that a lot of people (including people who can change their home page) voluntarily visit Yahoo! on a regular basis. So clearly Yahoo! knows something about the people who are visiting their site that you and I don't. And I'm guessing they decided a lot of them liked Polyvore too and so adding that into the mix is a good thing. That said, I continue to find Yahoo! strategy hard to figure out, especially with respect to what kind of site they think they are. [1] https://en.wikipedia.org/wiki/List_of_most_popular_websites https://en.wikipedia.org/wiki/List_of_most_popular_websites