Apart from the fact that there was no texting in the 90s, I'd agree. More like a 2009's idea if you ask me. But we like to think it's a bit smoother of a proces

Apart from the fact that there was no texting in the 90s, I'd agree. More like a 2009's idea if you ask me. But we like to think it's a bit smoother of a process than visiting ecommerce. Plus it's easy for existing business to push customers into a text channel than it is to set up their own ecommerce site.