My impression was that the DjangoGirls founders have probably done some significant A/B testing on their presentation, and found that having a more "feminine" (

My impression was that the DjangoGirls founders have probably done some significant A/B testing on their presentation, and found that having a more "feminine" (even if that follows stereotyped gender lines) set of options makes it more appealing to their target demographic (ladies). If having flowers, sparkles, cute animals, or beautiful typography on the pages helps women and girls discover that they love programming (or even that they don't), that's _awesome_.