Dude, seriously? It's perfectly fine to disagree, but to request a peer-reviewed journal about the efficacy of A/B testing? I don't know, maybe something like

Dude, seriously? It's perfectly fine to disagree, but to request a peer-reviewed journal about the efficacy of A/B testing? I don't know, maybe something like that exists, but my hunch is that the only things that get peer-reviewed are new ideas that are unproven and require the tough scrutiny of other smart people who are intimiately familiar with the subject matter. Regarding A/B testing, go try it. Write down 10 different ways to ask out a girl. Go and ask out 10 girls with the first method, 10 with the next, and on down the line measuring the effectiveness of each approach. You'll figure it out. :-)