Frankly, I don't buy it when it's on Google, FB or MS scale. Their incentives is to maximize profits, not the user's happiness, wants or needs. Sometimes the l

Frankly, I don't buy it when it's on Google, FB or MS scale. Their incentives is to maximize profits, not the user's happiness, wants or needs. Sometimes the later might help optimize the first but it's not the objective behind all the scraping. Those improvements could be done with much less intruding anyway (be it for the sake of it or because johnny hacker is going to release those data someday).