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Everything you've just said are claims about the effectiveness of direct marketing. They are not proof that it works. It would be nice to see some studies in
by gnosis 17y ago
Everything you've just said are claims about the effectiveness of direct marketing. They are not proof that it works.
It would be nice to see some studies in credible peer-reviewed journals about the efficacy of direct marketing at getting consumers to buy their products.
Though, from the quantity of junk mail that I've received, I personally have no doubt as to the efficacy of direct marketers at getting businesses to hire them. But that's a different thing from being effective at getting consumers to buy whatever it is they're selling.
- adammichaelc 17y agoDude, seriously? It's perfectly fine to disagree, but to request a peer-reviewed journal about the efficacy of A/B testing? I don't know, maybe something like that exists, but my hunch is that the only things that get peer-reviewed are new ideas that are unproven and require the tough scrutiny of other smart people who are intimiately familiar with the subject matter. Regarding A/B testing, go try it. Write down 10 different ways to ask out a girl. Go and ask out 10 girls with the first method, 10 with the next, and on down the line measuring the effectiveness of each approach. You'll figure it out. :-)
- gnosis 17y agoAnd what will my anecdotal experience prove? Anyway, I'm not questioning the effectiveness of "A/B testing". I'm questioning the effectiveness of direct marketing. Two very different things.