Well-said. As another commenter put it, Indexing != SEO. Google has for years been quite dedicated to sniffing out webspam and penalizing those who use black h

Well-said. As another commenter put it, Indexing != SEO. Google has for years been quite dedicated to sniffing out webspam and penalizing those who use black hat techniques. You can't hack SEO. It may lead to some temporary gains - but inevitably the house of cards will crumble, and you'll find yourself having burned the domain you built with penalties. TL;DR - If you hide something on a page, you may in fact be indexed. But in terms of rankings, your content will likely wind up on page 9,743 of the SERPs. From the horse's mouth: https://support.google.com/webmasters/answer/66353 https://support.google.com/webmasters/answer/66353 Thanks to the OP for the original article, though - I'm giving a talk on 'SEO for Developers' next month, and this is a great example of false conclusions and how NOT to approach SEO.