if your conversion rate is 1%, losing a single customer is like 100 people never coming to your website. Strike that traffic from your logs. I'm not sure how w

if your conversion rate is 1%, losing a single customer is like 100 people never coming to your website. Strike that traffic from your logs. I'm not sure how well this actually holds up logically. (There are other parameters to take into account.) But it's a reasonable motivator to analyze retention in your specific case.