Not sure why this is getting downvoted, this is a valid point to keep in mind while determining focus, and a review of a startup should include its core focus,

Not sure why this is getting downvoted, this is a valid point to keep in mind while determining focus, and a review of a startup should include its core focus, no? I personally agree that "Solar Panel Installer search" is too narrow a market to make a decently sized business out of. There may be no PR buzz to be had in Heat Pumps and insulation, but it's much lower hanging fruit in terms of ROI and carbon emissions reduction. I would personally try to broaden the site to include all manner of energy saving tech, with installer search being a key part. I do think there is a market for that, and if you can drive referrals, I think there is revenue potential. Let solar installer search be the press sizzle, and throw in some steak.