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> The reason Apple does this is to push content creators away from the Web and into native apps. This is baloney, Apple hosts free apps at a loss. The idea th
by Steko 11y ago
> The reason Apple does this is to push content creators away from the Web and into native apps.
This is baloney, Apple hosts free apps at a loss. The idea that Apple wants you to have an app for every website is absolutely ridiculous. Safari is one of the most used iOS apps today and will be so for at least the better part of the next decade.
> Bullshit. They have their own advertising network they want to push.
iAds is a rounding error on Apple's business. In all likelihood Apple sees a competitive browser advantage: people like X, Google will not do X on Android. They'll load up The Verge during the keynote and show that it takes 1/X the time that the top of the line Android phones do and 11 year olds will walk around telling each other that Safari is X times faster than Chrome.
- e40 11y agoiAds is a rounding error on Apple's business. It may be now, but I'll bet they don't think it will be in the future.
- Steko 11y agoOptional, download-it-yourself ad blockers aren't likely to move the needle on iAd growth. This is the problem with many of the comments here. 90% of iOS users won't use it.
- interpol_p 11y agoI doubt it will be around in the future. Apple introduced iAds because they wanted better (i.e., less tacky) mobile ads. Recall their initial messaging around iAds: we design your ads, extremely costly initial ad buys, only big brands. They even enabled WebGL just for iAd. Unfortunately banner ads are tacky no matter what. iAds was all about making the rising-in-popularity (at the time) free, ad-supported apps less horrid. Increasing the perceived quality of their platform, and selling more hardware.