Indeed, there are many things that could be improved about the current system. I am personally hoping that the uptake in ad blocking software will lead publishe

Indeed, there are many things that could be improved about the current system. I am personally hoping that the uptake in ad blocking software will lead publishers to diversify their revenue streams and find better ways to monetize their content. Companies like Blendle are making great progress in that direction and I hope we will see more innovation in that space.