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Except this wouldn't work well when you are an advertiser looking to advertise on hundreds of medium size sites simultaneously. That's one of the reasons middle
by Mahn 11y ago
Except this wouldn't work well when you are an advertiser looking to advertise on hundreds of medium size sites simultaneously. That's one of the reasons middlemen like ad networks exist in the first place, so that you don't have to contact, negotiate and set up advertising with every single site individually.
- interpol_p 11y agoYou could still make the attempt to advertise on hundreds of sites simultaneously, it would just require the authors of those sites to approve your content and deem it suitable for their readers. This is something that should be in your interest as an advertiser too, because if an author thinks your ad won't do well with her readers, then you are wasting your money by targeting them.