Some other data points to consider: a. The AdBlock Plus team has stated, "in it's current state there are still some issues, which render Content Blocking Exte

Some other data points to consider: a. The AdBlock Plus team has stated, "in it's current state there are still some issues, which render Content Blocking Extensions insufficient" to use as an and blocking platform. [1] b. Apple states that "if the rule compiler detects that a set of rules would negatively impact user experience, it refuses to load them and returns and error. [2] So, at least in iOS 9, it doesn't seem to be a complete solution for the type of ad blockers we see on the desktop. After reading about this, it feels like Apple isn't trying to kill the web in this version of the technology. Instead, it is warning shot across the bow, so to speak, for publishers with really crappy experiences. [1] https://adblockplus.org/blog/content-blocking-in-safari-9-and-ios-9-good-news-or-the-death-knell-of-ad-blocking-on-safari https://adblockplus.org/blog/content-blocking-in-safari-9-an... [2] https://www.hackingwithswift.com/safari-content-blocking-ios9 https://www.hackingwithswift.com/safari-content-blocking-ios... (quote is third paragraph from the bottom...)