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This is the start of an arms race. I expect by the time this launches there will be tools provided by the ad-networks to detect blockers and allow the content p
by robmcm 11y ago
This is the start of an arms race. I expect by the time this launches there will be tools provided by the ad-networks to detect blockers and allow the content provider to block access.
- blinkingled 11y agoExactly - that will hurt the UX like nothing else ever has. If people find out web sites don't work on their phone or tablet - the dumping of that platform to the competitor will be rather quick. Partly why Windows Phone didn't fly was IE - the websites looked crap compared to WebKit based browsers. Microsoft had to do unprecedented stuff like emulating WebKit to get over it.
- robmcm 11y agoThey will only break if people have manually installed an ad blocker. I imagine this will be the vast minority of users, but will give the content owners and ad networks a reason to think about what they are doing to the UX of their website.