Is anyone else just waiting for GitHub to capitalise on its brand with a move into source control for the rest of the enterprise? Stuff like the swipable image

Is anyone else just waiting for GitHub to capitalise on its brand with a move into source control for the rest of the enterprise? Stuff like the swipable image diff: https://github.com/blog/817-behold-image-view-modes https://github.com/blog/817-behold-image-view-modes or map diffing: https://github.com/blog/1772-diffable-more-customizable-maps https://github.com/blog/1772-diffable-more-customizable-maps are truly fantastic features; I imagine they already have some sophisticated diffing algorithms and visualisations in the pipeline for word docs, spreadsheets etc. I guess there are some ease of use issues; (minor, imho) and there is a - possibly better - paradigm in collaborative editing a la Google Docs? But otherwise i'm sure a "github appliance" would work pretty well in a lot of non-software environments.