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Yes. Here's a short video on the subject, from Ogilvy: "We Sell or Else." (Transcript below.) http://www.infomarketingblog.com/direct-response-vs-general-adver
by byrneseyeview 17y ago
Yes. Here's a short video on the subject, from Ogilvy: "We Sell or Else." (Transcript below.)
http://www.infomarketingblog.com/direct-response-vs-general-advertising/ http://www.infomarketingblog.com/direct-response-vs-general-...