While I find junk mail material sometime entertaining, I can't help to think that it's designed to sell to a certain category of people. Especially long copy. I

While I find junk mail material sometime entertaining, I can't help to think that it's designed to sell to a certain category of people. Especially long copy. It's often for questionable products, dubious benefits or almost scams. And while I don't doubt it works for them, I'm not sure at all it would work for my target demographic. I think a good version of 'long copy' is something like this: http://highrisehq.com http://highrisehq.com where a lot of info is packed on a single page, and it's very far from "junk mail" copy.