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I think it was David Ogilvy who said anyone who wanted to write advertising copy should spend a year working in direct response marketing. Same principle.
by george_morgan 17y ago
I think it was David Ogilvy who said anyone who wanted to write advertising copy should spend a year working in direct response marketing. Same principle.
- byrneseyeview 17y agoYes. Here's a short video on the subject, from Ogilvy: "We Sell or Else." (Transcript below.) http://www.infomarketingblog.com/direct-response-vs-general-advertising/ http://www.infomarketingblog.com/direct-response-vs-general-...