Agree for the most part - direct mailers were doing A/B testing before the internet existed to maximize their ROI. There's definitely some carry over between wh

Agree for the most part - direct mailers were doing A/B testing before the internet existed to maximize their ROI. There's definitely some carry over between what works in print and on the internet. That being said, its important to know why the junk mail is presented like it is, it may not always work for your users.