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Could I make a case for "app constellations were always a kind of dumb idea"? For the most part, they're a solution in search of a problem. A designer wanted
by aetherson 11y ago
Could I make a case for "app constellations were always a kind of dumb idea"?
For the most part, they're a solution in search of a problem. A designer wanted to make a really clean interface, and in service of making a really clean interface, they killed the genuine synergy of a multi-functional app.
The only case where app constellations really make sense is where the original app was really, genuinely, for-real several apps in one already, with no significant crossover. Even then, unless your customer base are either:
a. Already naturally segmented into people who use functionality X exclusively and those who use functionality Y exclusively.
or
b. Really heavy users of both X and Y such that they'll "pay" the cost of downloading both apps separately.
then it still doesn't make much sense. If you have a function in your main app that people, like, kind of use every now and again, then if you separate it out into a different app, they'll just go without that functionality.