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This is a good approach. I do wonder how much of it translates over (from junk mail to a website or email) but that's something that can be tested. At the very
by ryanelkins 17y ago
This is a good approach. I do wonder how much of it translates over (from junk mail to a website or email) but that's something that can be tested. At the very least it provides a good starting foundation to work off of for those unsure of their copywriting abilities.
- mahmud 17y agoThe entire premise is that junk mail is compelling and should be emulated. I wholeheartedly agree, but only if you're producing something junk-mail flavored. Membership drive for an online game is not the same thing as a call for papers for an academic conference, and one of them benefits from emulating junk-mail copy. FWIW, I found the article refreshingly unique and "outside the box".
- byrneseyeview 17y agoReading junk mail has changed the way I write other things, like blog posts, instant messages, and even personal emails. I'm more likely to use numbers, bullet points, and shorter paragraphs, and much more likely to close with a call to action. Your call for papers probably shouldn't end with "Operators are standing by!" but it wouldn't hurt to establish urgency some other way. ("If your paper is ready, submit it now--although the deadline is in X weeks, we'll only be able to thoroughly review papers we get in the next Y weeks.")