I don't advocate using the law to enforce web standards, but if websites all followed disabilities standards it would be pretty straightforward to strip out all

I don't advocate using the law to enforce web standards, but if websites all followed disabilities standards it would be pretty straightforward to strip out all of the extra stuff. You could just browse the web painlessly in Lynx. It could be a lot worse. Misuse of HTML5 and WebGL could leave users wishing for Flash. Publishers are just scratching the surface for how poor web usability could be. Like really fucking bad. Prediction: we will see some hard sell porn sites make breakthroughs in this area first. There is some humor in hitting a "mobile friendly" website and desperately requesting the desktop version because its such a pile of shit. Many newspapers have fallen in to this trap. Even companies that should know better, like AirBNB have had issues in the past (can't comment now because I haven't looked in a few months.) Ironically if your company is data driven and doing a lot of front end testing, your winning design that converts users in to app installs may be doing just so because it is broken. As someone who has a decent number of users in developing countries I'll point out these problems compound themselves abroad. Users are on older phones, Android or Blackberry, broadband is limited, and resolutions are much lower. There are publishers and startups who are failing in other markets because their designers only test locally, may be not even on a real phone. You can't make the excuse that eventually everyone will have high DPI iPhones, because by the time they do, the first tier devices will be that much better and you will be developing for them instead.