I think what we need to make the web better are new ways of advertising. Sites like The Verge depend on ads, and currently that means lots of requests and extra

I think what we need to make the web better are new ways of advertising. Sites like The Verge depend on ads, and currently that means lots of requests and extra js which both hurt the experience, as the author pointed out. Which leads to people browsing with things like ad blockers and Ghostery. I'm no expert on the subject, but there are certainly better ways to advertise than plastering sites with videos and giant banners.