HTTP/2 isn't really going to help here. When you request five different CSS files and ten tiny images all from one server HTTP/2 does the equivalent of resourc

HTTP/2 isn't really going to help here. When you request five different CSS files and ten tiny images all from one server HTTP/2 does the equivalent of resource combining and helps a lot. The core issue with ads, though, is that no one trusts anyone else, and so all of those requests are going to different servers operated by different groups. Each of those servers will need its own connection with connection startup costs, and if the only purpose is to logging an access and maybe drop a cookie HTTP/2 won't help at all.