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Ok, now I see what you meant by "don't buy". I agree it's tough to sell such product to a big company (actually selling any product to enterprise without credi
by damian_r 11y ago
Ok, now I see what you meant by "don't buy".
I agree it's tough to sell such product to a big company (actually selling any product to enterprise without credibility - a lot of users or big users - is very tough). IMO if you are small and you want to succeed in selling such product you need to make smaller companies love your product first and then talk to the big guys.
On the other hand I have spoken to Marcus (CEO and cofounder of Think-cell) about how they started and their product went viral quite fast and was used by one of the big four companies even at the early stage. I believe that if you hit the spot and build something that has a huge urgency in the market then even big fence in front of enterprise is not going to be your problem.
Having said this, I agree that selling this product could be tough. It's not just adding value but it changes the way people work - and enterprise hates changes. The more time big company has to sacrifice to change employees habits, the harder it is for them to decide to buy the product even if it adds value long term.