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Dear marketing people, please stop using "The best <thing only we make> ever". If you make a new product it should be better than the previous version, it it's

by donkeyd 11y ago

Dear marketing people, please stop using "The best <thing only we make> ever". If you make a new product it should be better than the previous version, it it's not, you did something very wrong.

tdicola 11y ago
> If you make a new product it should be better than the previous version, it it's not, you did something very wrong. They broke that rule with Windows 8/8.1 and are trying to fix it with Windows 10.
- donkeyd 11y ago
  Ballmer used to say the same thing about Windows 8. Apple says it about every iPhone, Samsung says it about every Galaxy S. It's become the go-to sentence for marketing in tech and to met it's ridiculous...
- LocalPCGuy 11y ago
  I agree they did mess up the UI, and did a bad job marketing it, but from a technical standpoint, W8 was the best version of Windows so far (when released), consistently.
melling 11y ago
You might not have noticed but Microsoft has had a difficult time getting people to upgrade Windows. XP is good enough for many people. As much as you don't like it, hyperbole is part of marketing.
megablast 11y ago
Maybe they are trying to say this will not be another Windows 8. Or Vista. Or ME.
- donkeyd 11y ago
  It's not about Microsoft in particular, it's about every tech company now using this for every new release of an existing thing.
- pound 11y ago
  I actually liked ME. It booted fast, was relatively lightweight and worked without any problems for me. /I know it's not a common view on ME/
RaRic 11y ago
Agreed. Apple does this all the time when presenting new products. Of course it's the best/lightest/fastest version of the product. Why would they release a new version that is worse than the previous?
- Mahn 11y ago
  I actually thought they do this because they really want to say "best phone ever" or "best OS yet", but resort to the product name so as not to sound too cocky. By saying "best windows ever" you give the impression that this product is better than competitors while still being technically correct.
gerhardi 11y ago
... "The highest pyramid in the whole universe that is located in Central America!" :)
dingaling 11y ago
> Dear marketing people, please stop using "The best <thing only we make> ever". Reminds me of a very old Garfield strip in which he is eating the 'new and improved' food, only to ponder why they were happy to sell him 'old and inferior' for so long...

by donkeyd 11y ago

Dear marketing people, please stop using "The best <thing only we make> ever". If you make a new product it should be better than the previous version, it it's not, you did something very wrong.

tdicola 11y ago

> If you make a new product it should be better than the previous version, it it's not, you did something very wrong. They broke that rule with Windows 8/8.1 and are trying to fix it with Windows 10.

donkeyd 11y ago
Ballmer used to say the same thing about Windows 8. Apple says it about every iPhone, Samsung says it about every Galaxy S. It's become the go-to sentence for marketing in tech and to met it's ridiculous...
LocalPCGuy 11y ago
I agree they did mess up the UI, and did a bad job marketing it, but from a technical standpoint, W8 was the best version of Windows so far (when released), consistently.

melling 11y ago

You might not have noticed but Microsoft has had a difficult time getting people to upgrade Windows. XP is good enough for many people. As much as you don't like it, hyperbole is part of marketing.

megablast 11y ago

Maybe they are trying to say this will not be another Windows 8. Or Vista. Or ME.

donkeyd 11y ago
It's not about Microsoft in particular, it's about every tech company now using this for every new release of an existing thing.
pound 11y ago
I actually liked ME. It booted fast, was relatively lightweight and worked without any problems for me. /I know it's not a common view on ME/

RaRic 11y ago

Agreed. Apple does this all the time when presenting new products. Of course it's the best/lightest/fastest version of the product. Why would they release a new version that is worse than the previous?

Mahn 11y ago
I actually thought they do this because they really want to say "best phone ever" or "best OS yet", but resort to the product name so as not to sound too cocky. By saying "best windows ever" you give the impression that this product is better than competitors while still being technically correct.

gerhardi 11y ago

... "The highest pyramid in the whole universe that is located in Central America!" :)

dingaling 11y ago

> Dear marketing people, please stop using "The best <thing only we make> ever". Reminds me of a very old Garfield strip in which he is eating the 'new and improved' food, only to ponder why they were happy to sell him 'old and inferior' for so long...