It is clickbait-y and it is a nothing article really. The rule is just a rough guideline to FAT loss, little different than weight loss. And like you said, th

It is clickbait-y and it is a nothing article really. The rule is just a rough guideline to FAT loss, little different than weight loss. And like you said, the "plateau" effect doesn't negate the "rule", it only really reaffirms that fat loss will require that calorie deficit.