I just started reading the book and he mentions the "Four Gears" model as more useful for B2C companies. Googling around, he seems to indicate he doesn't believ

I just started reading the book and he mentions the "Four Gears" model as more useful for B2C companies. Googling around, he seems to indicate he doesn't believe there's a real chasm between early adopters and pragmatists in the consumer space: http://www.cmo.com/articles/2014/6/13/geoffrey_moore.html http://www.cmo.com/articles/2014/6/13/geoffrey_moore.html