OK, sorry about that ;-) The problem with early adopters is that they are not a mass market, and also, they probably tend to be fickle. Yes, they are a market,

OK, sorry about that ;-) The problem with early adopters is that they are not a mass market, and also, they probably tend to be fickle. Yes, they are a market, and if you are a startup, may be your only market. However, they are not the mainstream mass market ("main street"), which is where the money is. Moore's book was, as you know, about crossing the (apparent) chasm between the early adopter market and the mass market.