Feeling value in intangible products (articles, music streaming, etc) is definitely the crux of the problem. If we can't hold it in our hands (not to mention we

Feeling value in intangible products (articles, music streaming, etc) is definitely the crux of the problem. If we can't hold it in our hands (not to mention we've grown accustom to getting all this content for free) it's quite a sales pitch to get someone to start paying for that. Finding that content valuable and feeling like you're supporting those creators is one of the few appeals I can think of to convert a free user. I think it's important to also recognize that many of these services are just convenient alternatives to other modes of consumption (streaming Soundcloud vs playing a mix CD in your car). That being said, it's alarming to realize how the web has evolved to embrace these walled gardens and that ad-supported models will become more perversive despite the terrible user experience (and the consequences it has for open web).