I wish the franchise model allowed this. You can have a minimum level of service, but allow some locations to customize their experience or provide other servic

I wish the franchise model allowed this. You can have a minimum level of service, but allow some locations to customize their experience or provide other services as long as it goes above and beyond the minimum. For example, a Starbucks in the big city can standardize around fancy latte art, but a location in th country could compete more directly with Dunkin Donuts. You can have a local McDonalds with furniture and decor that more resembles Shake Shack or Chipotle than McDonalds from the 90s.