4 ms·
Completely agree, this article has it all wrong. "Originally the unit wasn’t selling well at all. So Apple dropped the price a few weeks after it launched, pis
by csmeder 17y ago
Completely agree, this article has it all wrong.
"Originally the unit wasn’t selling well at all. So Apple dropped the price a few weeks after it launched, pissing off the early adopters of course. Why? Because me and Steve Ballmer were correct."
Matt Maroon and Ballmer were both Wrong. The reason the apple was so expensive at first was to create hype and make people want it. And it worked.
Steve Jobs had already written his apology letter about the price before the early adopters bought the thing. This was all planned. The iPhone's price was part of the appeal.