How is this article even talking about the title's subject? It's just the page for the LockItUp app. Seems more like product spam. Is this the correct link or

How is this article even talking about the title's subject? It's just the page for the LockItUp app. Seems more like product spam. Is this the correct link or is it just a case where the small single-purpose app made money? I would have preferred a blog post I think, bot the product page.