The difference is that Google+ seemed to go from a passive mostly private "collecting information about you so we can target ads" mode, to an intrusive "we're a

The difference is that Google+ seemed to go from a passive mostly private "collecting information about you so we can target ads" mode, to an intrusive "we're applying value judgments to you" and "broadcasting information about you to others" mode. It was just scary to do anything with them without researching the fuck out of every button press (and getting unclear and contradicting answers about what was going to happen). Lot's of flowery, content-less, lovey-dovey text on their landing pages explaining why you have to do XYZ and what the implications are, that then never were exactly what I understood them to be. It only takes being confused once to stop giving a shit what they are writing and never trusting them again. Whenever I read anything from them now, I always think they are sugar coating some new pain they've decided to inflict.