> Quite to the contrary, I thought the article contained a great list. It's not a great list and it's not clearly illustrated. A good starter list would be a c

> Quite to the contrary, I thought the article contained a great list. It's not a great list and it's not clearly illustrated. A good starter list would be a combination of Molich and Nielsen's heuristics and Don Norman design principles. But, really, these lists put the emphasis on details, and design should be holistic. If there's a starter advice to give is to study people and their context. There's really little value in having a consistent UI that doesn't map to the user's mental model. > I see these mistakes all the damn time, and for that reason, it's clear that there's not a universal understanding of how to get them right You're right, obviously there's not. However, that doesn't indicate that this list is good or even remotely useful; it's - for me - an indicator that people don't want or don't try to educate themselves and, even worst, IT people are oblivious of design's scope and importance. > This high-level "here's a few tips" view of the common ways to improve the low hanging fruit (sorry) turns out to be really useful. There are really many useful - better, clearer, sounder and validated - resources on UI design, UX and usability. The real problem is people doing UI work without education and knowledge, not the lack of resources.