"A good plan violently executed now is better than a perfect plan next week." General Patton. Because software development is so much like dropping as many bo

"A good plan violently executed now is better than a perfect plan next week." General Patton. Because software development is so much like dropping as many bombs onto a bunch of people as possible. "I’ve long believed that speed is the ultimate weapon in business. All else being equal, the fastest company in any market will win.". The irony that the authors two previous employers were Google and Apple. Both of which are massive companies that were (and are) famously never first to market with anything. "All things being equal": it's the company with the deepest pockets and the best PR. Which is not equal.