I think a startup which claims they're going to change the world should break up the process into bite-sized phases. Early on, it's simpler to function as a sm

I think a startup which claims they're going to change the world should break up the process into bite-sized phases. Early on, it's simpler to function as a small business; one which caters to a niche sector of the target market. One which thoroughly understands the needs and satisfactions of customers in that niche. One that creates a solid, self-sustaining feedback loop within the company to address those needs before moving forward. Putting the cart before the horse hurts worse than dying from not having any customer's at all. There's a natural progression to how large companies grew from children to fully-functioning adults. It's akin to using a slow cooker vs. throwing the steak into a microwave and wondering why it doesn't taste good.