As well as being annoying, I just don't get the logic. Why on earth is anyone going to sign up for your mailing list when at this point, they haven't yet had a

As well as being annoying, I just don't get the logic. Why on earth is anyone going to sign up for your mailing list when at this point, they haven't yet had a chance to read anything on your site? If you must insist on a sign up box, put it at the end of the article (and preferably after the article, not hiding the text).