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Ask HN: What is your most successful life-cycle email?
We've got a couple life-cycle emails/in-app messages for our users that are really well received and some that aren't as much. I know there are sites that share really good emails that look nice but I'm interested to know what is your most successful email/message you send out to your users and what makes it so good. How are you adding value to their experience?
- 0898 11y agoHere's one I wrote that's been quite successful. Feel free to steal - it's quite flexible, but mostly suitable for an impending deadline. (The story is true.) ---- Subject: DECIDE My friend Bob Etherington flies planes. He told me what happens when you’re coming in to land: First, you hear your co-pilot counting down the approach: * “8 miles, 10,000 feet.” * “6 miles, 6,000 feet.” * “4 miles, 2,000 feet.” Finally, he says: ”2 miles to run, 1,000 feet - DECIDE.” At this point, the only responses the pilot can give are “LAND” or “GO AROUND” (not “Oo-er, I’m not sure - what do you think?”) You have to DECIDE. Today is your day to decide for Accelerate - the 4 day intensive development program that we’re delivering with the blah blah blah We have one place left blah blah blah See if it’s for you and DECIDE.
- deleted 11y ago[deleted]