Can you imagine the deafeningly loud outcry, wailing, and gnashing of teeth that would surely follow any attempt by Google to selectively censor search results

Can you imagine the deafeningly loud outcry, wailing, and gnashing of teeth that would surely follow any attempt by Google to selectively censor search results for competitors or their products? I think this is one of those times when "don't be evil" is conveniently the same thing as "build the best (or most profitable) search engine". That Google is not censoring search results says nothing of whether they're "good" or "evil"; it just seems like a smart business move.