To be honest, I don't give a shit about his friend/business partner. But I do like his idea. So I appreciate that he omits pointless personal details and just

To be honest, I don't give a shit about his friend/business partner. But I do like his idea. So I appreciate that he omits pointless personal details and just sticks to the meat of the article. When a writer expects me to read a bunch of self-indulgent cliche boilerplate I usually hit the back button.