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"So your explanation for the iPhone phenomenon is that Apple use its (certainly smaller) ad budget supernaturally better than everyone else...?" No, I didn't s
by webwright 17y ago
"So your explanation for the iPhone phenomenon is that Apple use its (certainly smaller) ad budget supernaturally better than everyone else...?"
No, I didn't say that (http://en.wikipedia.org/wiki/Straw_man http://en.wikipedia.org/wiki/Straw_man ). The closest thing I did say to that was "Part of it might be a love-affair with Apple due to their exceptional marketing and the near mythical status of Steve Jobs." A big part is certainly the UI. People love the Apple/iPhone brand for a lot of reasons-- many of these reasons are perfectly rational.
My point was that consumers tend to over-estimate how rational their decisions and their brand loyalty are.
- berntb 17y ago>>My point was that consumers tend to over-estimate how rational their decisions and their brand loyalty are. So you were not talking about the iPhone but about people's explanations for why they bought iPhones? Edit: If I wasn't clear, I still need a good motivation for why Apple would be such a special case, if you are going to make a case.