>People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it, because it doesn’t fit with

>People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it, because it doesn’t fit with what they already know. This can be true, but I think often, people tend to reject an idea because it does fit with what they already know. People look for usefulness, and will hastily disregard something that reminds them of a previous innovation that failed. I don't doubt they are sometimes wrong, and perseverance on a seemingly weak innovation can be turned into something wildly successful, I just wonder how many founders wasted much effort trying to succeed when their innovation never really had a chance to be very useful.