I think we'd need more specifics to really answer this. I mean from social media monitoring tools to analytics to tools that let you autotweet to tools that...

I think we'd need more specifics to really answer this. I mean from social media monitoring tools to analytics to tools that let you autotweet to tools that... there's a bevy of things out there that serve lots of aims. Anecdotally a person doing social for a brand or an entity with a presence is going to use it different than people who are only using it for selling things. I've done it for all sorts of audiences and yes, when you're managing lots of accounts you tend to need to pay to support what you're doing. But what you're asking/needing is consulting, not just free internet advice from strangers who'll wordblab to you whatever non-specific thing you're looking for.