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So your explanation for the iPhone phenomenon is that Apple use its (certainly smaller) ad budget supernaturally much better than everyone else...? Do you have
by berntb 17y ago
So your explanation for the iPhone phenomenon is that Apple use its (certainly smaller) ad budget supernaturally much better than everyone else...?
Do you have any supporting data which shows that Apple's marketing is that much better than e.g. Nokia's? In all the markets they both sell in?!
Please note that your hand waving, trying to sell a model by sounding convincing, is also known as marketing. :-)
Do try to make a case, it would be interesting.
Start with answering: Why hasn't everyone hired away the Apple advertisement geniuses a long time ago if they are so much better with fewer features?
Edit: A little clearer and removed 2nd half (it was beating a dead horse).
- webwright 17y ago"So your explanation for the iPhone phenomenon is that Apple use its (certainly smaller) ad budget supernaturally better than everyone else...?" No, I didn't say that (http://en.wikipedia.org/wiki/Straw_man http://en.wikipedia.org/wiki/Straw_man ). The closest thing I did say to that was "Part of it might be a love-affair with Apple due to their exceptional marketing and the near mythical status of Steve Jobs." A big part is certainly the UI. People love the Apple/iPhone brand for a lot of reasons-- many of these reasons are perfectly rational. My point was that consumers tend to over-estimate how rational their decisions and their brand loyalty are.
- berntb 17y ago>>My point was that consumers tend to over-estimate how rational their decisions and their brand loyalty are. So you were not talking about the iPhone but about people's explanations for why they bought iPhones? Edit: If I wasn't clear, I still need a good motivation for why Apple would be such a special case, if you are going to make a case.